Is Lady Gaga Past Her Prime?

Right off the bat, let me make it clear that Lady Gaga is by no means struggling financially. Topping Forbes' list of top earning celebs under the age of 30 this year 2013 with 80 million dollars, this article is not about lady gaga the brand, more so Lady Gaga 'THE ARTISTE.

On may 23rd   2011 Lady Gaga released the album , Born This Way, It sold 1.108 Million copies first week. Excellent figures however, this sum was achieved large in part of an amazon first week promo of having the album sold at 99 cents for two days. Now granted if persons weren't interested they could have still saved that 99 cents and downloaded the album for free illegally, a large indication of the quality of the project as a whole however, can be seen when taking into accounts its total sales thus far with the album having sold only TWO MILLION copies in the US two years after its intial release.

Was this a sign of declining popularity or just a sign of the album sales market in general?

 Fast forward to August 12th 2013, Lady Gaga resurfaces with a new single called applause.Initial estimates has the song selling upward the 400, 000 units sold mark by the end of its first week of release. However, something unexpected happens, the single ends up selling only between 200,000-225,000 mark, GASPS!,, Lets look at this comparatively with the first single of her 2011 album ,Born This Way, The title track 'Born This Way Single' sold  448, 000 units first week and at the time was the most ever sold in a single week by any female artiste (Taylor Swift has since broken this record). To have now 2 years later sold about HALF of what she was able to sell at the height of her popularity, one has to ask, Is Lady Gaga past her prime?    

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